Curriculum Vitae
MARKETING PROGRAM MANAGER
Huron | Studer Education · 2023-2025
● Strategized and executed growth plans for national market expansion, driving key initiatives to increase market share.
● Enhanced company’s digital marketing services used within the K-12 education market, fostering stronger brand awareness, presence and engagement.
● Charged with content distribution strategy and implementation. Content distribution included association relationships, direct mail, SEO improvements, articles, toolkits, and Case Study and Success Story development.
● Management of vendor relationships, scoped multiple projects, and ensured marketing activities aligned to growth objectives.
● Led strategic website improvements, aligning digital experiences with growth efforts to better connect with decision-makers in education leadership for lead generation.
● Campaign efforts increased site awareness by 124.8%, with an average CTR of 5.43%.
● Develop and refine marketing processes to optimize internal communications and to meet evolving target audience content needs.
SENIOR EDUCATIONAL CONSULTANT - DIGITAL MARKETING SERVICES
Finalsite (purchased Blackboard K-12) · 2022-2023
● Initiated, defined, created and implemented Blackboard’s Digital Marketing Services product for the education space
● Formulated recurring revenue structure and pricing for DMS product
● Devised and created internal and external sales enablement materials
● Consulted with multiple clients about online presence improvements, including SEO, content, best practices, analytics
● Managed web development process, created architecture and wireframes and wrote content for new Blackboard K-12 website
DIR. OF CLIENT SERVICES / WEB PROGRAM MANAGER
Dobies Health Marketing · Kansas City, MO · 2020-2021
● Spearheaded the development of client account strategies and roadmap implementation.
● Executed on strategic marketing initiatives to meet client KPIs.
● Led and strove to implement web project management processes.
● Identified internal process improvements and innovative tools to enhance marketing effectiveness in order to meet the key priorities of clients.
PROGRAM MANAGER (Consultant)
Core Catalysts, LLC · Overland Park, KS · 2019-2020
● Strategized with Enterprise-wide team leadership work groups to create policy and workflows.
● Liaison to CIO, stood up offshore resource and project workflow, policy readiness, and process implementation.
● Corporate Compliance business analyst for Risk Management system, team training.
● Enterprise Vendor Management process and workflow development for cross-functional teams.
DIRECTOR OF MARKETING / VP OF MARKETING
Pathfinder Health Innovations · Kansas City, Mo · 2017-2019
● Led planning, budgeting, creation, and implementation of national marketing strategies across multiple channels, targeted toward existing and new markets.
● Expansion and leadership of the marketing team, ownership of all collateral, and thought-leadership development.
● Strategized, developed, and implemented company’s rebranding, online presence and vision for product campaigns, positioning, and pricing for a variety of SaaS and training products.
SENIOR PARTNER MARKETING MANAGER
ThinkHR · Pleasanton, Ca & Kansas City, Mo · 2014-2017
● Strategic planning to deduce and address client needs. Trained clients and partners on business differentiators.
● Spearheaded efforts with sales to best communicate with internal stakeholders through training, research, marketing content and sales tools.
● Identified and analyzed customer experiences for creating use cases, thought-leadership content, sales presentations, enablement collateral, and competitor talking points for sales and marketing.
SENIOR STRATEGIC ACCOUNTS MANAGER
Assurant Employee Benefits (Sunlife) · Kansas City, Mo · 2009-2014
● Strategized and advised C-suite customers on best direction for marketing and business needs.
● Established and nurtured partnerships with forty+ businesses to determine prospecting strategies.
● Partnered with sales reps to develop and nurture new business relationships.
● Managed, developed, strategized and tracked results of high profile revenue growth partnership program involving marketing, internal sales offices and independent client companies.
ACCOUNT MANAGER / PRODUCT MANAGER
Ontarget Interactive · Kansas City, Mo · 2007-2009
Propaganda3 · Kansas City, Mo · 2005-2007
● Evaluated client business needs and analyzed results to determine best avenue(s) for revenue generation.
● Designed and implemented digital projects such as interactive tools, websites, usage research, web analytics, and SEO.
● Managed clients, third-parties, designers, and developers to plan, budget, execute and test projects of varying complexity.
SENIOR BUSINESS ANALYST
Lockton Companies, Inc. · Kansas City, Mo · 2002-2005
● Created user and functional requirements and timelines for application development projects.
● Managed and planned technical projects while partnering with internal business groups and sales.
● Strategized to determine internal business needs and vetted third-party software solutions
CO-OWNER & DIRECTOR OF CLIENT SERVICES
D2K Interactive · Kansas City, Mo · 2002-2004 (disbanded)
● Established and ran Website Development business.
● Developed and maintained client relationships and sold website solutions, interactive tools and branding projects.
● Supervised production and performed quality assurance for internal web applications and tools.
● Created website architecture, digital content, project plans, and wrote online and offline marketing content.
● Wrote all contracts and budgets, and managed projects and resources through completion.
SENIOR PRODUCER/PROJECT MANAGER
BlairLake New Media · Kansas City, Mo · 1999-2001
● Managed client relationships, budgeting, and timelines.
● Client’s project contact from initiation through implementation.
● Collaborated with technical teams and coordinated project resources allocation.
