Work, Work, Work.
Summary
Strategic Marketing | Technical Engagement | Sales Enablement | Process Improvements | Connector | Facilitator | Client Liaison | Trainer
A dynamic strategic marketing and operations leader with extensive experience devising and executing growth plans and initiatives that drive revenue. Skills include aligning marketing initiatives with business objectives and leading cross-functional teams to achieve measurable results. Adept at managing change, scaling operations, driving revenue growth through strategic campaigns and messaging, and business development programs. Expert in team leadership, brand development, go-to-market strategy, cross-functional collaboration, and partnership building while collaborating across diverse organizational cultures. Proven ability to create and oversee implementation of high-impact assets, develop strong business relationships, train on products and solutions, and align programs with organizational goals. Track record of delivering top-of-funnel activity, achieving MQL goals, and maximizing revenue contribution through data-driven marketing strategies. Experience in MarComm, HealthTech, EdTech, consulting, insurance, and SaaS industries.
Skills
Multi-Channel Marketing
Strategic Communications
Sales Enablement
Lead Generation
Business Analysis
Client Engagement
Digital Marketing
Business Development
Sales Analysis
Training
Webinar Development
Change Management
Business Development
Software Vetting & Testing
Channel Relationships
Content Distribution
Growth Plan Implementation
KPI Development
Strategic Planning
Client Relationship Management
Program Management
Budgeting
Account Management
Process Improvement
Workflow Development
Team Building
Vendor Management
Project Management
Event Planning
Writing/Editing
Competitive Analysis
Growing Teams
Tools
HubSpot
Google Analytics
MozPro
Salesforce
SEMRush
Asana
SharePoint
Jira
Confluence
Visio
TeamWork
Kantata
Canva
WordPress
MS Office
Google Workspace
Airtable
Squarespace
Work Examples
Creation of:
Strategic Marketing Plans
Re-branding and Messaging
Data-Driven Outcomes
ROI Tracking and Reporting
Sales Enablement
B2B, B2C, B2B2C Campaigns
GTM Strategies
Process Workflows
Case Studies
Client Enablement Tools
Client Contracts
White Papers
Marketing Budgets
Partner Engagement Strategies
Project Plans
Sales Collateral
Statements of Work
Thought Leadership Webinars
Website Content Architecture
Tactical Marketing Plans
User Persona Development
SharePoint websites
Technical Requirements
Timelines
Competitor Analyses
SWOT Analysis and Strategy
Job Aids
Training Handbooks
Project Examples
Content creation, design layouts, presentations, process, workflows, persona creation
Proprietary & Confidential
Curriculum Vitae
Expertise in marketing strategy, communications, multi-channel & cross-collaboration.
MARKETING PROGRAM MANAGER
Huron | Studer Education · 2023-2025
● Strategized and executed growth plans for national market expansion, driving key initiatives to increase market share.
● Enhanced company’s digital marketing services used within the K-12 education market, fostering stronger brand awareness, presence and engagement.
● Charged with content distribution strategy and implementation. Content distribution included association relationships, direct mail, SEO improvements, articles, toolkits, and Case Study and Success Story development.
● Management of vendor relationships, scoped multiple projects, and ensured marketing activities aligned to growth objectives.
● Led strategic website improvements, aligning digital experiences with growth efforts to better connect with decision-makers in education leadership for lead generation.
● Campaign efforts increased site awareness by 124.8%, with an average CTR of 5.43%.
● Develop and refine marketing processes to optimize internal communications and to meet evolving target audience content needs.
SENIOR EDUCATIONAL CONSULTANT - DIGITAL MARKETING SERVICES
Finalsite (purchased Blackboard K-12) · 2022-2023
● Initiated, defined, created and implemented Blackboard’s Digital Marketing Services product for the education space
● Formulated recurring revenue structure and pricing for DMS product
● Devised and created internal and external sales enablement materials
● Consulted with multiple clients about online presence improvements, including SEO, content, best practices, analytics
● Managed web development process, created architecture and wireframes and wrote content for new Blackboard K-12 website
DIR. OF CLIENT SERVICES / WEB PROGRAM MANAGER
Dobies Health Marketing · Kansas City, MO · 2020-2021
● Spearheaded the development of client account strategies and roadmap implementation.
● Executed on strategic marketing initiatives to meet client KPIs.
● Led and strove to implement web project management processes.
● Identified internal process improvements and innovative tools to enhance marketing effectiveness in order to meet the key priorities of clients.
PROGRAM MANAGER (Consultant)
Core Catalysts, LLC · Overland Park, KS · 2019-2020
● Strategized with Enterprise-wide team leadership work groups to create policy and workflows.
● Liaison to CIO, stood up offshore resource and project workflow, policy readiness, and process implementation.
● Corporate Compliance business analyst for Risk Management system, team training.
● Enterprise Vendor Management process and workflow development for cross-functional teams.
DIRECTOR OF MARKETING / VP OF MARKETING
Pathfinder Health Innovations · Kansas City, Mo · 2017-2019
● Led planning, budgeting, creation, and implementation of national marketing strategies across multiple channels, targeted toward existing and new markets.
● Expansion and leadership of the marketing team, ownership of all collateral, and thought-leadership development.
● Strategized, developed, and implemented company’s rebranding, online presence and vision for product campaigns, positioning, and pricing for a variety of SaaS and training products.
SENIOR PARTNER MARKETING MANAGER
ThinkHR · Pleasanton, Ca & Kansas City, Mo · 2014-2017
● Strategic planning to deduce and address client needs. Trained clients and partners on business differentiators.
● Spearheaded efforts with sales to best communicate with internal stakeholders through training, research, marketing content and sales tools.
● Identified and analyzed customer experiences for creating use cases, thought-leadership content, sales presentations, enablement collateral, and competitor talking points for sales and marketing.
SENIOR STRATEGIC ACCOUNTS MANAGER
Assurant Employee Benefits (Sunlife) · Kansas City, Mo · 2009-2014
● Strategized and advised C-suite customers on best direction for marketing and business needs.
● Established and nurtured partnerships with forty+ businesses to determine prospecting strategies.
● Partnered with sales reps to develop and nurture new business relationships.
● Managed, developed, strategized and tracked results of high profile revenue growth partnership program involving marketing, internal sales offices and independent client companies.
ACCOUNT MANAGER / PRODUCT MANAGER
Ontarget Interactive · Kansas City, Mo · 2007-2009
Propaganda3 · Kansas City, Mo · 2005-2007
● Evaluated client business needs and analyzed results to determine best avenue(s) for revenue generation.
● Designed and implemented digital projects such as interactive tools, websites, usage research, web analytics, and SEO.
● Managed clients, third-parties, designers, and developers to plan, budget, execute and test projects of varying complexity.
SENIOR BUSINESS ANALYST
Lockton Companies, Inc. · Kansas City, Mo · 2002-2005
● Created user and functional requirements and timelines for application development projects.
● Managed and planned technical projects while partnering with internal business groups and sales.
● Strategized to determine internal business needs and vetted third-party software solutions
CO-OWNER & DIRECTOR OF CLIENT SERVICES
D2K Interactive · Kansas City, Mo · 2002-2004 (disbanded)
● Established and ran Website Development business.
● Developed and maintained client relationships and sold website solutions, interactive tools and branding projects.
● Supervised production and performed quality assurance for internal web applications and tools.
● Created website architecture, digital content, project plans, and wrote online and offline marketing content.
● Wrote all contracts and budgets, and managed projects and resources through completion.
SENIOR PRODUCER/PROJECT MANAGER
BlairLake New Media · Kansas City, Mo · 1999-2001
● Managed client relationships, budgeting, and timelines.
● Client’s project contact from initiation through implementation.
● Collaborated with technical teams and coordinated project resources allocation.
Education & Training
Higher Education
B.S. in Journalism - University of Kansas
Emphasis in Business Communications
Professional Training & Administration
Pragmatic Marketing Certification – 2023
HubSpot Admin – 2017-2023
Change Management Foundations – 2021
JIRA and Confluence Admin – 2019-2020
SharePoint Site Creator – 2020
SEMRush Admin – 2017-2019, 2022
Salesforce Admin – 2018-2019
Effective Communication Certification – 2012
Sales Training Certification – 2009
Training Accomplishments
Onboarding Team Members - multiple companies
Mentorship Program - Huron Consulting Group/Studer Education
Product and Solution Training for Clients - Finalsite
Digital Marketing and Tool Training - Finalsite
Project Management Training - SmartFactory.io contract
Website Enhancement and Creation Skills Training - Blackboard K12/Finalsite
Industry Messaging and Engagement Training for Sales, Customer Success, Marketing - ThinkHR (Mineral)
